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Category: Media Buying

How we make a living. Buying media on CPM, CPA, CPC, CPV and arbitraging to other peoples offers.

( 2 ) Upcoming speaking Engagements.. Come see me talk about Scaling online direct response businesses & how to scale campaigns on Facebook.

Hope everyone is doing amazing. Haven’t had a lot of time to post here as I’ve bene hard at work having fun building cool stuff and solving hard problems.

As I haven’t had much time to talk about what we’re doing cause I’ve been too busy. I’ve to talk at 2 events to share some of the things I’ve learned over the last 2-3 years.

I’m excited & honored that the Stack That Money team has invited me to speak at both of their events.

Here’s where I’ll be speaking….

Continue reading ( 2 ) Upcoming speaking Engagements.. Come see me talk about Scaling online direct response businesses & how to scale campaigns on Facebook.

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A4D & Product Squad – Performance Marketing Summit

Curious what I’m going to talk about? I’ve been building an ecommerce funnel in the Golf space using Clickfunnels, Shopify, Stripe, Shipstation, Golden Egg & and a few other tools.

We’ve done $400k in sales in the last 30 days.

And were at $0, 30 days ago.

Going to share that Journey and how I did it. Look forward to seeing you there.

Continue reading A4D & Product Squad – Performance Marketing Summit

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[Video] How To make a Facebook Campaign Successful – Excel worksheet included

Hey everyone, as promised here’s a quick video on how to use that A4D Media Buying worksheet out there.

I walk through what our Media Buying Department does, which is where this sheet came from.

I hope this gives you some good ideas on how to make your next Facebook Ad Campaigns successful.

Continue reading [Video] How To make a Facebook Campaign Successful – Excel worksheet included

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( 3 ) Secrets to successful Facebook Ad campaigns…. Offervault Webinar

Offervault was nice enough to invite me to do a Webinar with them. In that webinar I talked about

Why CTR matters so much and how it alone can make you a successful Facebook Ad Buyer.
What is the biggest difference between new and expert advertising buyers.
How you can learn to build muscle memory in these skill sets without spending a lot of real world money.

Continue reading ( 3 ) Secrets to successful Facebook Ad campaigns…. Offervault Webinar

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How To Use Your Campaign Data To Reverse Engineer Yahoo Gemini Ad Delivery Algorithms (Part 1, eCPM vs Clicks)

I haven’t had much time to blog lately so I had one of my A4D media buying team members write up something cool that we’re doing to figure out how Yahoo Gemini’s algorithm works.

Consistent ad delivery is the bane of every advertiser that uses Yahoo Gemini. Here’s how you can use data from your Yahoo campaigns to better understand their algorithm.

Intro

To an owner of online advertising real estate like Yahoo, all that matters is an ad’s eCPM (effective cost-per-thousand impressions). To a publisher, it’s pretty much “earnings-per-thousand impressions”, because it’s the dollar amount of which you end up paying them to advertise. On Yahoo, if you’re bidding on CPM, that’s also your eCPM. If you’re bidding on a CPC, then eCPM is calculated as “CTR x CPC x 1000”. The higher your eCPM, the more Yahoo should theoretically be delivering your ad. Theoretically, that is.

Continue reading How To Use Your Campaign Data To Reverse Engineer Yahoo Gemini Ad Delivery Algorithms (Part 1, eCPM vs Clicks)

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