Free Getty Images – No Watermarks

Not sure if you saw this but it’s HUGE news.

Getty is the largest store of of online photography and is known for going around and suing people for using their images without the proper license.

Basically you can use a Getty image on a site as long as you give attribution back to Getty. They do this by giving you

Thoughts on Education of the Future…. It has to change

Sexy teacher - engagement

Do smart students go to college? Or does college make students smart?

I was reading an article at that was talking about the pivot of Udacity.

The gist of the article was Udacity is a startup that raised 20 million dollars and was working on bringing a full college education online for cheap. They have 1.6 million users and realized a very low % of people are completing courses. The ones that are completing would be completing college or community college courses anyways.

Their goal was to serve the underserved and it’s not working.

I think this pushes the needle in the direction of the first statement. Smart people go to college. Not college makes people smart.

If we’re already serving the smart people the question becomes:

How do we educate people that are failing in the current college education environment?

I can tell you this bringing boring lectures online isn’t going to help anything. There is even more distractions and less engagement if you ask me. I consider myself a good student and can’t even make it through a whole course. Why? Because life gets in the way. There’s always something more important and/or more fun.

Based on the question above we need to ask ourselves:

Why are people failing in the current college education environment?

There’s a few of reasons I think.

1. Cost prohibitive – Although I don’t think this is a massive portion of people that could go to college and don’t due to lack of funds. There’s a community college feeder system that feeds into 4 years universities.  Community colleges are relatively cheap and in my opinion as good of an education as a 4 year school a lot of the time.

2. They’re not engaged – t’s easy to say “well that’s their problem, they need to learn to…”. But this statement is counter productive. Often times in life we look at things as they way they should be vs. the way they are. I think it’s VERY important to look at things the way they actually are in order to answer the questions and solve the problems. We’re not going to get a society to change who they are. We can only build things that help steer them in the right direction while doing what they’re already doing.

3. They are bored with things not applicable to getting a job –  (other then the diploma). I found in college I learned a lot about things I had no interest in. Which eventually made me drop out and go study on my own. To this day I still study and read at least 2-3 hours a day. But, school and their methodologies didn’t work for me.


So those are our 3 issues as I see them. The Udacity’s of the world are only working on solving 1 of the problems as I see it. They’re going to serve the small group of people that can’t afford the money or time to go to community college. Most likely if they can’t afford the time they’re too busy to take it online as well. If they can’t afford the money for $100/quarter then I’m not sure this is going to be a lot cheaper.

They’re not addressing the other issues at all. A complete solution for this space needs to address all of these. Which is what we’re doing at We’re building fun engaging environments first. Then layering in the education second.

At the end of the day learning happens through studying, trial/error and repetition. Online is an amazing medium to accomplish all these things in fun engaging environments.


21 Way Rich People Think Differently

Heard that quote before?

Probably (Glengarry Glen Ross)… now why is that?

Read this post a few times today. It’s a synopsis of a book about how Rich people think differently called “How Rich People Think” by author Steve Siebold. And honestly, I think this applies not just to richness in wealth but richness in life as well. Here’s a re-paste of the article

21 Way Rich People Think Differently

World’s richest woman Gina Rinehart is enduring a media firestorm over an article in which she takes the “jealous” middle class to task for ‘drinking or smoking and socializing’ rather than working to earn their own fortune. What if she has a point? Steve Siebold, author of ‘How Rich People Think’ spent nearly three decades interviewing millionaires around the world to find out what separates them from everyone else. It had little to do with money itself, he told Business Insider. It was about their mentality. “[The middle class] tells people to be happy with what they have,” he said. “And on the whole, most people are steeped in fear when it comes to money.” Continue reading “21 Way Rich People Think Differently”

Marketing Math Worksheet – Lesson 4

Head feeling something like this?

Now that we have EPC and CPC figured out we can go back to our first equation.


And the more advanced version with the moving parts inside of what makes those up.

CPM cost  / ( CTR (decimal) * 1000 ) < Conversion Rate * CPA

This is the equation that all marketing is based on for media buying of pretty much any sort. And it’s a lot of fun to play with. I will attach a excel spreadsheet with this equation built in it so you can see what adjusting ctr’s does. You can see what you’d need an offer to convert at if you know a traffic cost. You’d know what you could pay CPM at a new traffic source if you knew your typical CTR and Conversion Rate.

Lets try a few.

CPM cost  / ( CTR (decimal) * 1000 ) < Conversion Rate * CPA

Profitable? Yes/No

$2 / (0.2% * 1000) < 20% * $10 $1.00 < $2.00, Yes
$1.20 / (0.45% * 1000) < 4% * $5 $0.26 <  $0.20, No
$3.40 / (0.11% * 1000) < 32% * $47 $3.09 < $15.04, No
$1.33 / (0.05% * 1000) < 5% * $12 $0.67 < $0.60, No
$5.80 / (2.3% * 1000) < 2% * $38 $0.25 < $0.76, No


How did we do are some of our campaigns making money?

Now play with the CTR’s and see what the CTR of the ad would need to be on the ones that aren’t profitable in order to make them profitable. We’ll assume to keep this simple that the conversion rate won’t be affected by the ad changes, which just isn’t real world but for our simple math it works.

To do this we’ll set the 2 sides equal so that would be break even on the campaign. We’re going to make CTR = X which is just a variable that we want to know the value of. Then we’ll divide both sides by CPM cost so it becomes 1 on the left which is meaningless in the equation because anything times 1 is just itself. Then we need to multiply both sides by 1000 which again will make the left side of the equation X * 1 / 1 which is just X. Now we can calculate out what X is. Here’s the equation below.

X = Conversion Rate * CPA * 1000 / CPM cost

Marketing Math Worksheet – Lesson 3

Even if someone is buying on a CPC most traffic sources back everything out to a CPM. Like Facebook sells on a CPC but really their algorithm is all based on CPM. Why does this matter you’re asking? Well it directly affects your click cost and volume. The higher you can make your CTR the less your clicks cost because they sell the inventory in a bidding type system based on CPM. I know some of you know that if you get better CTR’s your click cost comes down. Well now you know why.


That was on the buying side of the equation now lets talk about the selling side.

On the selling side EPC is the primary metric we test success with. Again EPC is earnings per click. What this means is every click to the offer what is that earning you? You say I’m getting paid on a CPA, cost per acquisition which is what you’re earn for each conversion, not a CPC, that’s right but we do a little math to figure out what an EPC is based on the conversion rate and the CPA.

EPC = Conversion Rate * CPA

When we look at a offer that pays $20 to us for each conversion and we converts at 20% that means it takes 5 visitors or clicks to get a sale. Which means are making $4 for every click or an EPC of $4.

Where does conversion rate derive from? It’s the number of conversion divided by the number of clicks.

Number of Conversions / Number of Clicks = Conversion Rate %

Number of Conversions / Number of Clicks

Conversion %

3 / 348
35 / 34832
83 / 28473
3834 / 3483200
12 / 30


Where does the CPA derive from? Most likely the person paying the CPA has a similar model on their end. Then they pay based on how much margin they want to make.

Lets do some math and calculate out some EPC.

Again conversion rate is typically expressed as a %. So we need to shift those decimal 2 places to the left to do the math.

Conversion Rate * CPA


20% * $12
31% * $38
1.3% * $44
0.3% * $70
4.2% * $89


That’s all there is to it.

Marketing Math Worksheet – Lesson 2

So now that we have the decimal version of the percentage we can do some basic math to figure out our how many clicks we get per 1k impressions we serve.

CTR (decimal) * 1000 = clicks

So you take the decimal CTR and multiply it by the number of impressions. We used 1k impressions in this case because that’s how inventory is sold. 1k impressions. So there’s 2 ways we can get more clicks. Increase the CTR, which costs you nothing. Or buy more impressions. So lets do some click calculation equations.

CTR * impression

Number of clicks

.3% * 1000 3
1.3% * 4000 5.2
50% * 23000 11,500
.003% * 3000 .9
.4% * 44000 176


Did you remember to use your decimal formatted CTR’s from above?

Here’s a short cut on this you should memorize because you easily derive clicks in your head for any CTR.

0.1% CTR = 1 click per 1k impressions

So now if you have a ctr of .3 you know you’re going to get 3 clicks per 1k impressions. If you have 1.3% you know you’ll get 13 clicks per 1k impressions.  Pretty easy. Then if you want it for 10k impressions you just take your number of clicks and multiply it by your number of of 1k impressions and you get how many clicks you can expect.

Now lets introduce price into this. As mentioned above most ad placements are sold by 1k impressions price. So people will pay $4 CPM’s they call it. Which means for every 1k impressions served to the cost is $4. Now with this simple equation below we can figure out what our CPC is.

CPM cost  / ( CTR (decimal) * 1000 ) = CPC

So if we use our little trick and someone has a 0.1% ctr and a $4 cpm cost how much are they paying per click? Well from our little trick we know they’re getting 1 click per 1k impressions and they’re paying $4 per 1k impressions so that means they’re paying $4/click.



CPM $ / (CTR * impression)


$1.50 / (.3% * 1000) $0.50
$2.75 / (1.3% * 4000) $0.05
$0.75 / (50% * 23000)
$0.25 / (.003% * 3000)
$12.00 / (.4% * 44000)


How’d you do? Pretty easy right?

Vision, Direction and Focus – A4D Meetup Deck

Reading through my Deck for the A4D meetup I realized I could write a whole post on each bullet point. So go through this very slowly and think about each bullet point at length and how it applies to your business. It could change you life….

  • 1. You’re Thinking Too SmallWE ALL HAVE THE SAME 36 HOURS IN A DAY. ( I WISH )
  • 3. Where most of us started ( If I could only make $100 a day. Then I could do this full time forever. ) Goal being money vs. wanting to build something.
  • 4. How Limited Vision is Holding Us Back Fear is not holding you back. Lack of vision to see what’s possible is. You don’t know what you don’t know. Moving away vs. Moving towards ( Man I want to get out of this niche or these kinds of offers )
  • 5. Limiting Beliefs We as humans run programs. Our programs can be from when were kids and may not be serving us. Our programs come from past experiences to simplify how we deal with the world. Just because it’s our current program doesn’t mean it’s the most efficient and effective.
  • 6. Cash Flow vs. Cash Flow + Equity If I could just make $100 a day is why you’re most likely only concerned with Cash Flow. What if you could build that same Cash Flow business but it was worth millions at the end. Why wouldn’t you be doing that right now? Do you have limiting beliefs here?
  • 7. What’s it costing us? We all have the same 24 hours in a day. Opportunity cost. Frustration cost and feeling like you’re stuck. Not building towards something greater with a big goal at the end of the road.
  • 8. Golden Hamster Wheel
  • 10. Why a Media Buying Business First? You already know how to do it. Don’t throw away knowledge and have the grass is always greener syndrome. Always build cash flow businesses that either continue to generate cash flow or are sold.
  • 11. What is a Business? Assets, Systems and Processes Stability through diversification People Something that continues to grow and make money without you involved. ( Do you own a business or a job? )
  • 13. Think Massive and Set a HUGE Goal Refactoring sucks. Set the goal as big as you can think times 10. ( But Jason I can never reach that…. Ugh oh here come the limiting beliefs ) When you set small goals you sometimes become lost after you reach them. Set the massive goal and break it into the smaller bite goals. This way you don’t have to rethink or refactor as much. Doesn’t mean you have to build it all at once you just have to think about it.
  • 14. Which One is Your History?654 Series 13 Series 22 Series 310 Category 1 Category 2 Category 3 Category 4
  • 15. Write Down All the Reasons It Won’t Work Counter intuitive I know. But you have to start here.  Affiliate marketing is to unstable.  I don’t have enough money.  I could never build something like that.  Those kind of people wouldn’t work for me.  I’ll be screwed if my campaign goes down. Tackle each of the and write down a bunch of strategies to overcome each.  How could I make affiliate marketing more stable?  How could I cash flow this? If you don’t have the answers ask someone who might.
  • 16. What’s Your Big Plan!I want to run a sellable, sustainable, mediabuying business that makes 20 million a year.
  • 17. Who Would You Sell To? Even if you’re not planning on selling. Have acquisition targets of who you’d sell to and why. This helps you feel like you’re moving towards something greater. There’s an end if you weren’t going to sell it but build it and get burnt out.
  • 18. Build a Redundant Scalable Plan Reverse engineer from the end to the beginning. This is how we build our plan to start. ( this isn’t an art and it isn’t set in stone so just get started to get something down ) Start with large mile markers, no specifics.  Build out a Facebook Ads team  Build out a Google Adwords team  Build out a Display and or RTB team Don’t worry we’re only going to tackle 1 at a time.
  • 19. Build a Redundant Scalable Plan Take your first mile marker and start chunking it down. Define more specifically what what that mile marker means.  What size of team do you need to reach your MASSVIE Goal?
  • 20. What Following This Has Created WE’RE ALMOST DONE SO WE CAN ALL GO DRINKING!
  • 21. Tonight’s Festivities A4D and Coast Law Sponsoring a open bar party on the Hard Rock roof top. Party starts at 8pm. Thank you for coming and we’ll see you tonight.

Calculating Success – Figuring out ROI’s – Part 1

Remember those word problems we used to have in school and how much you hated them?

If you’re in marketing whether that’s affiliate marketing or offline marketing, you’re involved in one big word problem all day long.  Lots of algebra and figuring out what the numbers need to be to make things work. I know most of you just throw campaigns up and see what happens with some basic targets to hit. But what if you had a good idea  before you started. You can test how different things would tweak your profitability. Have you ever done the math on a 10% conversion rate improvement? Or what about a 5% ctr improvement on one of you ads? How does that effect profitability?

In this series of posts I’m going to talk about the formula’s we use to figure out the math of marketing. I know it’s not something fun to most but it’s really interesting to see what little improvements can do in every step of the process. I’m coding up some calculators which I hope I’ll have done by the end of the weekend. Then you can just plug in your metrics and come up with some insightful answers without doing all this math.

Terms we’ll be working with:

  • Impressions = Number of times your add is shown
  • Click = vistor to your website
  • CPM = Cost per thousand impressions
  • CTR = Click Thru Rate, how many people click through and and or page
  • CPC = Cost per Click, how much you pay for each click
  • Conversion = takes some action like buying something, generating a lead. Basically something you make money one.
  • Conversion Rate = the percentage of people that come to a particular offer that turn into conversion
  • Payout = value of the conversion. I’m an internet marketer so payout is my lingo.
  • EPC = Earnings Per Click, how much you make for each click that comes to the offer page

I know for my advanced readers you already know all that crap but we have all types here. 🙂

In doing any math we like to find some common denominator and in my world it’s a click. In my mind I synthesize everything down to a click and what a click costs. In a lot of the marketing world that metric is eCPM, earnings per thousand impressions. But because I started in affiliate marketing that world is all about EPC. So we’re going to use clicks as our base metric.

Now we know our main metric is clicks lets talk about the most basic equation to profitability there is.

CPC < EPC, cost per click is less then earnings per click

In short if we’re buying media on a Cost Per Click basis,  like Facebook and Google Adwords offers, and we’re direct linking to the offer, meaning we’re using no in between presell page before the offer, if what we’re paying per click is less then what we’re earning per click HURRAY we’re profitable. Pretty simple right? Of course I wouldn’t need to write this article for that simple crap but I want to have a nice solid base to start from.

CPC is simple to calculate that’s just what you’re paying per click on the traffic source. Whatever that might be. But EPC is a little different, we can bring some more math into that side.

Payout * Conversion Rate / 100 = EPC
30$ * 10% / 100 ) = 3$ per click

What can we learn from this?

Well lets take a standard continuity product at a $30. If I offered you a 35$ payout or 11% conversion rate vs 10% which would you take?

lets do the math to calculate out the EPC

better payout first:
$35 * 10% / 100 = $3.5  per click

Now for the improved conversion:
30$ * 11% / 100 = $3.3 per click

Is that what you guessed? So basically a $33 payout is worth the same as a a 1% increase. As an affiliate network some advertisers think they’re going to fix their problems with increasing payouts a little bit. Most of the time they’re not willing to make a payout increase to fix a 4% conversion vs. 10%. So I just give them this equation so they can have a realistic expectation what they need to come in at.

Of course most of us affiliates don’t have to do this as we can find an EPC right in our affiliate marketing network. But it’s still nice to do the math sometimes, to figure out what numbers would have to do to be competitive. Now keep in mind also do these calculations with your own tracking systems or traffic source click count. Because, believe it or not there’s some networks out there that shave clicks to make your EPC’s look better. 🙂

Here’s an EPC calculator to play with.

Payout: $
Conversion: %
EPC: $

Sorry this was supposed to get a lot more in depth. However, I’m going to break it up into sections. Next will Be Calculating CPC from a CPM buy. In later posts we’ll build some calculators to calculate how a better CTR on a CPM buy can effect your profitability including the CTR of a presell page. I know I know we’ll get there. And as most of you know I don’t post much so I’m going to start writing all the articles now and release them a few days apart…….

On to the second.

Thanks for sticking with my, I’ve been super swamped running Ads4Dough but as I always say I’ll try and post more.

Understanding How Email Submits Work

Was reading a post on a forum the other day and someone was asking about where email submits convert. Figured I’d share the honest answer.

Every affiliate offer there is has a backend to it that is designed to take the money they payout to affiliates and then make a profit on that media spend. So if we use a email submit as an example the answer is yes you do technically get paid after the email submit is done.

However in reality most of the companies do shady stuff and make your pixel not fire X% of the time to make your traffic profitable to them. All this is built into their backends.

So with the email submit example again you have a few stages

1. email submit
2. data submit
3. coreg path
4. offer wall

the email submit is worth about 10-20 cents to the advertiser. Data is worth another 10-30 cents. Coreg is a way to find out what your interested in then sell your data to those people for a higher price. Think mortgage leads or insurance leads. Might sell for 1-2$. Then last is the offer wall this is a bunch of affiliate CPA offers that the user is incentivized to fill out to get the free gift.

With that said each user you send it worth X on avg. so they make your pixel fire Y number of times. To make it worth while for the to buy your traffic.
I know it’s ugly but it’s a reality just trying to shed the light. Not saying this is OK, just saying it is how it is.