I’m not a local leadgen guy first off. I know I did that post earlier today about local leadgen and that was more my thoughts on a nice scalable business model. I love building business models more then anything now. Just figuring out how to build and systematize stuff to make it profitable and sustainable. However I was thinking about good leadgen niches, if I was going to run a local leadgen campaign.
So in the online world we have a few different ways to monetize stuff on the backend. Of course you can make this as granular as you want however I like to throw things into 3 categories.
- Small ticket 1 time items
- Big ticket 1 time items
Small ticket items might be anything that the owner only makes under 100-200$ profit. I don’t know if I’d mess with these verticals much. The only way I’d be interested in this world is if I could do some sort of coupon and coupon download charge. But honestly I don’t think there’s a ton of money here without some pretty complicated systems.
Big ticket items are things where there are thousands of dollars potential profit. In the internet/ call center marketing world this might be things like bizopp coaching and seminars. A lot of these have been built such as debt consolidation, mortgage, real estate. But there’s still tons more that are smaller more niche and not as competitive. A few that come to mind are:
- Mold remediation, typically 5-10k cost minimum with 50% of that profit and paid by insurance
- Remodel, roofing, paving, pools….
- Crane service
- Home theater install
- Web designers
- I’m sure you can come up with some ideas here as well
Then my favorite is continuity in the offline world. I call it continuity because these are repeat customers where lifetime value of a customer really comes into play. This is what Groupon is really hitting on. From what I read it works out to a breakeven or loss leader for most of the businesses. However the lifetime value of the customer is worth much more if they merchant does things right.
Offline continuity I consider businesses where clients come monthly or something close to regular. These are you usuaully service based professions of some sort. Here’s a few you can think about:
- Oil change
- Hair Dresser
- House Keeper
You get the point. Of course the holy grail of niches would be the one that was continuity and a big ticket item, Dr’s maybe? Don’t think that’s legal but you get the point. Have fun with this and keep earning.
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