This started as most of my blog posts do. I was talking with an affiliate that works with Ads4Dough and reviewing some of his copy he was using on a article type lander. He showed me the page and I read though it but at first pass I didn’t think it did much on the emotional or senses selling side. I know it’s supposed to be an objective artcle/news report on a product but you can still learn to use language that’s going to draw in you users, to your copy. One thing I can tell you is if you’re copy is boring to read you’re going to lose your buyers in a heartbeat. Now in the 5 years I’ve been in this business I’ve read a LOT of copy and written quite a bit as well. Most of it sucks. Certain things sell plain and simple and it’s aparent a lot of people don’t know what they are.
NOTE: What I want, you, to take for this is concepts. Not copy my copy writing exactly.
In a few older posts I talked about pain and pleasure as motivators. We also discussed how people buy. We buy on emotion and then we justify that emotional purchase with fact.
So how do we get that emotion and feelings involved in our copy?
To effectively bring emotion into our copy we’re typically going to lean towards using a lot more words that involve the senses. Do you know what the primary senses that most people operate by? Did you know if you speak to these senses, all of them, you’re going to connect with most people better? Here is a list of the big 3 senses that most people run through the world with:
Take a look at those and digest them for a minute. Sure there is more senses then that but most people use these to reference the world. You’ll find certain people stronger towards one then the other. Listen to the language people use when you’re talking with them. I bet after a bit once you get and accute ear you’ll be able to pickup what someones dominant sense is. And get this did you know that men and women are different? Hhahahah of course. Here’s a short cut to get you started with what to focus one depending on what sex you’re writing for.
Most men are strong on the Visual sense. They’re going to say things like: I see what you’re talking about. I can definately picture what you’re saying. When you’re selling to men the more visual you can make your pitch in your copy the more you’re going to connect and the more emotion you’re going to bring out. On an interesting topic when it comes to something that sexually arouses someone guess what men go for? Is it the penthouse forum magazine with the emotional stories? Now of course not it’s the visual picture stimulus.
So have you guessed what drives most women? If you haven’t it’s pretty easy “Feeling”. Think heartfelt stories on lifetime movie network.
So lets take a couple of these ideas and put them into play on some short snippets of copy. We’ll start with a statement like:
“I was in so much debt I didn’t know what to do.”
This sounds pretty bland right but it’s not really touching on any sense or emotions. There’s honestly nothing to pull anyone in. But lets take this and write it for a strong visual sensing person:
“Every day I closed my eyes as I opened the door beacuse i knew I’d see the stacks of bills sitting there piling up to the ceiling.”
How about one for a strong audio sensing person:
“everytime the heard the mail slot open all i could say to myself was, I don’t want to look, because I knew exactly what was there.”
And one last one for for the feeling people:
“I used to cringe every day stewing over all those bills piling up and weighing on me.”
Pretty cool huh. Which one did you connect with the most?
The ideal copy weaves between all these senses almost like a web. The more you can hit on each of the sense types the more you’re going to connect with each type of person. If you’re going to be targeting one sex more specifically I’d highly suggest going about double on the keywords tha appeal to them.
Now go sell Ice to Eskimo’s