Conversation with an affiliate with 9 months of experience and stuck

conversations
I get hit up a lot during the day by people that are having some challenges in their direct marketing business.

Typically the problems are the same. Trying lots of traffic sources and lots of offers. Bouncing around a lot and not really pushing through to learn through trial and error. A lot of people see this business like gambling where they go from slot machine to slot machine putting in some money and crossing their fingers.

Marketing is a learned skill and all learning is first information gathering and then doing it. But doing it doesn’t mean try 50 things and say you’re not good when you don’t hit the jackpot.

Doing it means picking 1 thing to do and going through the trial and error of learning to make that 1 thing work. Through this trial and error repetition is where the real learning happens.

The conversation below is one I have a lot of times. If you’re new to the direct marketing business read this post and build a plan around it.

If you’re old in the business and stuck, read this post and get back to basics.

[2:09:09 AM] Affiliate: Hi Jason, really sorry to bother you, I am a STM (stackthatmoney) member and saw your skype contact details there. I know you are a very busy guy, but can you please add me to your contact list so I can ask you some quick questions when ur free?
[9:36:22 AM] Jason Akatiff: Jason Akatiff has shared contact details with Affiliate.
[9:36:28 AM] Jason Akatiff: Happy to help
[9:36:31 AM] Jason Akatiff: what can I do for you?
[9:39:08 AM] Affiliate: thanks very much jason, i been doing AM for over 9 months and I am not really making a good progress, I was just wondering if you can point me to the right direction please?
[9:40:11 AM] Jason Akatiff: certainly tell me your story
[9:43:47 AM] Affiliate: so i have been running all sort of offers with intext ads and PPV, right now I am making a small profit with intext and break even with PPV (pay per view). My approach really sucks I am just throwing campaigns up from different verticals and seeing what sticks. I see on the STM (stackthatmoney) forum, you talked a lot about sticking with just one traffic source and vertical, so which vertical and traffic source would you suggest me to focus on for now.
[9:44:28 AM] Jason Akatiff: which do you believe in or know a lot about?
[9:45:26 AM] Affiliate: I would say I probably know intext ads a bit more since I am actually making money there, I dont really have a favourite vertical
[9:45:43 AM] Jason Akatiff: ok well intext is general
[9:45:53 AM] Jason Akatiff: what specific source and what strategy are you using?
[9:45:58 AM] Jason Akatiff: what’s your goal with this business?
[9:48:00 AM] Affiliate: I am using 50onred, my strategy is mainly to find offers that have good alexa ranking, and then I will find keywords that are closely related to the offer I am promoting, usually around 100 to 200 keywords at a time
[9:48:19 AM] Affiliate: I don’t really use landing pages, just DL ( direct link)
[9:48:28 AM] Jason Akatiff: I see
[9:48:55 AM] Jason Akatiff: so I think what is important here is what is your outcome for being in this business?
[9:48:58 AM] Jason Akatiff: how much do you want to make?
[9:49:03 AM] Jason Akatiff: why do you want to make that?
[9:52:09 AM] Affiliate: my goal is to make $1000 a day on average at some point, I want to do that so I can make my parents proud really. I live in the uk atm with my gf, and my parents are in Hong Kong, If I make this kind of money I can go over and see them more often
[9:52:49 AM] Jason Akatiff: ok 1k/day seems very doable
[9:52:59 AM] Jason Akatiff: this is important because you need to see what you’re promoting
[9:53:08 AM] Jason Akatiff: and where you’re buying traffic
[9:53:13 AM] Jason Akatiff: it’s very hard to do 1k/day on say POF (plentyoffish)
[9:53:16 AM] Jason Akatiff: but much easier on FB (facebook)
[9:53:36 AM] Jason Akatiff: just due to there being a lot more ad inventory available on FB
[9:53:53 AM] Affiliate: understood.
[9:53:57 AM] Jason Akatiff: 50onRed has good inventory
[9:53:57 AM] Jason Akatiff: but
[9:54:15 AM] Jason Akatiff: but if you want volume I think you have to go the other direction from how you’re currently thinking
[9:54:34 AM] Jason Akatiff: if you’re going to do in-text you would want to think; ok what’s some super high volume keywords
[9:54:47 AM] Jason Akatiff: cause those keywords have scale
[9:55:17 AM] Jason Akatiff: if you have low volume targeted keywords you’ll get good ROI but very little volume and make 20-100$/day
[9:55:21 AM] Jason Akatiff: unless you do it in massive scale
[9:55:43 AM] Jason Akatiff: I typically like to think where’s there a ton of ad inventory “first”
[9:55:52 AM] Jason Akatiff: then figure out what to put in front of it to sell
[9:57:10 AM] Affiliate: ok, I will try and ask my rep on 50onred to see if he can give me a list of high volume keywords.
[9:57:26 AM] Jason Akatiff: :)
[9:58:11 AM] Affiliate: so when running these sorts of campaigns, i assume I will have to rotate a lot of offers?
[9:59:15 AM] Jason Akatiff: nope
[9:59:24 AM] Jason Akatiff: you have to pick high volume traffic
[9:59:44 AM] Jason Akatiff: then look through all the offers and decide how you could write copy to get those people interested in the product
[9:59:49 AM] Jason Akatiff: basically bridge between the two
[10:01:24 AM] Affiliate: ok, make sense, I m not very good at copywriting but I am reading the books u suggested on the forum.
[10:01:36 AM] Jason Akatiff: Cashvertising?
[10:01:39 AM] Affiliate: yes
[10:01:43 AM] Jason Akatiff: can always hire a copywriter as well
[10:01:55 AM] Jason Akatiff: that’s a big part of this business is knowing how to write copy
[10:02:01 AM] Jason Akatiff: so I’d focus on building that muscle
[10:02:30 AM] Jason Akatiff: most people I find that do well at this business are good at writing copy or technically good
[10:03:11 AM] Affiliate: ok i will def work on that, can you suggest how many copys i should write a day for each campaign?
[10:04:28 AM] Affiliate: and shall I set myself to launch a set number of campaigns daily? or concentrating one at a time?
[10:05:40 AM] Jason Akatiff: 1 traffic source, 1 offer
[10:05:52 AM] Jason Akatiff: choose wisely :D
[10:07:32 AM] Affiliate: haha, so at what point I need to decide the offer is not working? like after how many clicks or how much money is spent etc?
[10:08:31 AM] Jason Akatiff: depends on the offer
[10:08:42 AM] Jason Akatiff: depending on the offer
[10:08:59 AM] Jason Akatiff: how much it pays and how well it “should” convert
[10:09:19 AM] Jason Akatiff: short form leadgen you should have some leads after 200-500 clicks
[10:09:31 AM] Jason Akatiff: if you have 0 leads then I’d probably move on
[10:09:34 AM] Jason Akatiff: if you have some leads
[10:09:52 AM] Jason Akatiff: if you’re around 50% loss
[10:09:55 AM] Jason Akatiff: that’s good to start
[10:10:02 AM] Jason Akatiff: anything better then that is great
[10:12:04 AM] Affiliate: ok got it, so at that point, I would want to split test ad copys/ images and between LPs (landing pages) and DL (direct link) to try and improve the ROI i assume?
[10:12:54 AM] Jason Akatiff: yep
[10:13:07 AM] Jason Akatiff: before starting do you math
[10:13:59 AM] Affiliate: ok, I read ur blog post about the math, I will make sure to go through it again.
[10:14:25 AM] Jason Akatiff: :)
[10:14:41 AM] Affiliate: thanks very much for taking the time to help me Jason, I really appreciate it :)
[10:15:47 AM] Jason Akatiff: no problem hope you do great :D

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Jason Akatiff & Performance Insider Interview – how I started, Industry direction, affiliate game

I want to thank Jennifer for coming down to San Diego to do an interview with me.

Thought I got some good thoughts across in this video as far as some of my belief systems. I hope it gives some of the newer guys in the industry some insights of where we’re headed.

I look forward to working with all of you.

Success,
Jason

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Write down all the reasons why it won’t work!

I’m sure some of you sat in on my talk at the A4D meetup. And or read through my Deck I posted a  week ago. But If you only saw the deck then you might have looked at this one point and said “oh yeah that makes sense” and then moved on.

But out of my whole talk I think this was one of the most powerful points.

> It’s counterintuitive.

We come from a world of people that tell entrepreneurs

“you just have to stay positive and think about the good things.” Self help book junk.

It’s all about focus and destination. If you’re not going anywhere, and just on the golden hamster wheel, no matter how positive you stay you’ll eventually run out.

Imagine talking with a someone and asking them where they’re going. They answer you “not quite sure but I’m going somewhere. All that’s important is that I have a full tank” No matter how full the tank that person is obviously going to eventually run out of gas and that’s when things start to break down.

 

Take a deep dive into all the problems

My point with this is if you only stay positive and think about the good stuff it makes it hard to plan for the bad. And planning for the bad is what keeps businesses in business.

So now that you have a very specific defined goal and destination start building you plan. Because we’re humans a lot of people within your organization, sometimes including yourself is going to have all the reasons in the world why something wont’ work. Some of this self talk and company beliefs sound like:

  • It is always this way
  • That’s just how this business is
  • You can’t do that in this business
  • You can’t hire those people
  • There’s so much to do it’s overwhelming
  • ….

Notice most of these are absolutes? Are they really absolutes? These absolutes run a lot of peoples lives and limit them from becoming great.

So how do we fix this? The most important part is to become aware of the corrosive communication. Both between employees and in your own head. I was talking with one of my staff members yesterday and he used most of these. All in the same conversation. I brought it to his attention and he paused… Then said I didn’t even notice.

What are you saying to yourself? Be Careful!

What should you be saying instead?

As you now start to become conscious of these absolutes. It’s really just as easy as turning them from absolutes into questions.

Try this:

  • How specifically could it be different?
  • How could this business be different? How could I overcome those challenges?
  • How could you do that in this business?
  • How could you hire those people?
  • How could I break things into bite sized chunks so I feel like I’m accomplishing things effectively and efficiently? Why is there not really that much to do?
  • ….

You see just by asking a different question you get a very different outlook on life and opportunity.

So ask yourself how could you become even better and start down that path.

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Marketing Math Worksheet – Lesson 4

exploding-head-by-keith-haring1
Head feeling something like this?

Now that we have EPC and CPC figured out we can go back to our first equation.

CPC < EPC

And the more advanced version with the moving parts inside of what makes those up.

CPM cost  / ( CTR (decimal) * 1000 ) < Conversion Rate * CPA

This is the equation that all marketing is based on for media buying of pretty much any sort. And it’s a lot of fun to play with. I will attach a excel spreadsheet with this equation built in it so you can see what adjusting ctr’s does. You can see what you’d need an offer to convert at if you know a traffic cost. You’d know what you could pay CPM at a new traffic source if you knew your typical CTR and Conversion Rate.

Lets try a few.

CPM cost  / ( CTR (decimal) * 1000 ) < Conversion Rate * CPA

Profitable? Yes/No
$2 / (0.2% * 1000) < 20% * $10 $1.00 < $2.00, Yes
$1.20 / (0.45% * 1000) < 4% * $5 $0.26 <  $0.20, No
$3.40 / (0.11% * 1000) < 32% * $47 $3.09 < $15.04, No
$1.33 / (0.05% * 1000) < 5% * $12 $0.67 < $0.60, No
$5.80 / (2.3% * 1000) < 2% * $38 $0.25 < $0.76, No

 

How did we do are some of our campaigns making money?

Now play with the CTR’s and see what the CTR of the ad would need to be on the ones that aren’t profitable in order to make them profitable. We’ll assume to keep this simple that the conversion rate won’t be affected by the ad changes, which just isn’t real world but for our simple math it works.

To do this we’ll set the 2 sides equal so that would be break even on the campaign. We’re going to make CTR = X which is just a variable that we want to know the value of. Then we’ll divide both sides by CPM cost so it becomes 1 on the left which is meaningless in the equation because anything times 1 is just itself. Then we need to multiply both sides by 1000 which again will make the left side of the equation X * 1 / 1 which is just X. Now we can calculate out what X is. Here’s the equation below.

X = Conversion Rate * CPA * 1000 / CPM cost

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Marketing Math Worksheet – Lesson 3

Even if someone is buying on a CPC most traffic sources back everything out to a CPM. Like Facebook sells on a CPC but really their algorithm is all based on CPM. Why does this matter you’re asking? Well it directly affects your click cost and volume. The higher you can make your CTR the less your clicks cost because they sell the inventory in a bidding type system based on CPM. I know some of you know that if you get better CTR’s your click cost comes down. Well now you know why.

 

That was on the buying side of the equation now lets talk about the selling side.

On the selling side EPC is the primary metric we test success with. Again EPC is earnings per click. What this means is every click to the offer what is that earning you? You say I’m getting paid on a CPA, cost per acquisition which is what you’re earn for each conversion, not a CPC, that’s right but we do a little math to figure out what an EPC is based on the conversion rate and the CPA.

EPC = Conversion Rate * CPA

When we look at a offer that pays $20 to us for each conversion and we converts at 20% that means it takes 5 visitors or clicks to get a sale. Which means are making $4 for every click or an EPC of $4.

Where does conversion rate derive from? It’s the number of conversion divided by the number of clicks.

Number of Conversions / Number of Clicks = Conversion Rate %

Number of Conversions / Number of Clicks

Conversion %
3 / 348
35 / 34832
83 / 28473
3834 / 3483200
12 / 30

 

Where does the CPA derive from? Most likely the person paying the CPA has a similar model on their end. Then they pay based on how much margin they want to make.

Lets do some math and calculate out some EPC.

Again conversion rate is typically expressed as a %. So we need to shift those decimal 2 places to the left to do the math.

Conversion Rate * CPA

EPC
20% * $12
31% * $38
1.3% * $44
0.3% * $70
4.2% * $89

 

That’s all there is to it.

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Marketing Math Worksheet – Lesson 2

So now that we have the decimal version of the percentage we can do some basic math to figure out our how many clicks we get per 1k impressions we serve.

CTR (decimal) * 1000 = clicks

So you take the decimal CTR and multiply it by the number of impressions. We used 1k impressions in this case because that’s how inventory is sold. 1k impressions. So there’s 2 ways we can get more clicks. Increase the CTR, which costs you nothing. Or buy more impressions. So lets do some click calculation equations.

CTR * impression

Number of clicks
.3% * 1000 3
1.3% * 4000 5.2
50% * 23000 11,500
.003% * 3000 .9
.4% * 44000 176

 

Did you remember to use your decimal formatted CTR’s from above?

Here’s a short cut on this you should memorize because you easily derive clicks in your head for any CTR.

0.1% CTR = 1 click per 1k impressions

So now if you have a ctr of .3 you know you’re going to get 3 clicks per 1k impressions. If you have 1.3% you know you’ll get 13 clicks per 1k impressions.  Pretty easy. Then if you want it for 10k impressions you just take your number of clicks and multiply it by your number of of 1k impressions and you get how many clicks you can expect.

Now lets introduce price into this. As mentioned above most ad placements are sold by 1k impressions price. So people will pay $4 CPM’s they call it. Which means for every 1k impressions served to the cost is $4. Now with this simple equation below we can figure out what our CPC is.

CPM cost  / ( CTR (decimal) * 1000 ) = CPC

So if we use our little trick and someone has a 0.1% ctr and a $4 cpm cost how much are they paying per click? Well from our little trick we know they’re getting 1 click per 1k impressions and they’re paying $4 per 1k impressions so that means they’re paying $4/click.

 

 

CPM $ / (CTR * impression)

CPC
$1.50 / (.3% * 1000) $0.50
$2.75 / (1.3% * 4000) $0.05
$0.75 / (50% * 23000)
$0.25 / (.003% * 3000)
$12.00 / (.4% * 44000)

 

How’d you do? Pretty easy right?

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Marketing Math Worksheet – Lesson 1

Our whole business is driven by a fairly simple math equation. The CPC, cost per click, has to be lower then the EPC, earnings per click. Sure there’s some moving parts in between that change that but at the core that’s what it’s all about.

CPC < EPC

First thing we have to do is figure out what our click cost is. Some systems you buy on a CPC. But some systems you buy on a PPV or a CPM. CPM is cost per 1k impressions, and impression is an ad view. If you buy on a CPM you need to get it into a CPC format so that’s the equation we’ll start with.

To get a CPC from a CPM we have to know the CTR, click thru rate, the ad. Click thru rate is usually presented as a %. Depending on the source CTR’s will vary.

CTR% to decimal
.1% = .001 in decimal.

You just slide the decimal point 2 spaces to the left. So you try a few

Percentage

Decimal
.3% .003
1.3% .013
50% .5
.003% .00003
.4% .004

 

Pretty easy huh J

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Marketing Math – The Core of it All

I’ve been helping people learn this business for YEARS now. Probably helped well over 300-500 people learn how to buy media via search and content PPC, social ads, ppv, etc. And what I learned recently is that people don’t really understand the underlying media math and the levers there are to pull when they run into a problem.

Most people think of marketing like this:

06_elevated-trestle-maze.gif.CROP.article568-large

 

But it’s not really that complicated at all. It can be if you make it but always start at the beginning. As long as you keep it simple to start and build on top of it. then it’ll be easy to grow with.

I made a work sheet that does just this for my internal staff at A4D so that they could understand the basics of how to understand what lever to pull to make things work when they’re losing money.

Over the next week or so I”m going to take that worksheet and put it on here. I’ve done something similar in the past but I think this version is much more clear and will help you in your marketing math equations.

Stay tuned!

 

 

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PPC Funnel Testing – Sergey Sundukovskiy – A4D Meetup Deck

Sergey is someone I’ve recently met and brought in as our CTO of Pixlwise. He’s helped me up my game when it comes to systems, processes and structure for sure. All things needed to build big and powerful organizations.

With that said I jumped on the opportunity to have him speak at the A4D meetup. He talked about the analytical aspects of optimizing and drawing conclusions from PPC data into a funnel.

Read it slowly or it’ll melt your mind! :)

  • 1. PPC Funnel Testing 1 SERGEY SUNDUKOVSKIY PH.D.
  • 2. Introduction 2
  • 3. Background 3
  • 4. Agenda 4PPC FunnelA/B TestingTypes of TestsTest ChainingUsability TestingUsability ToolsCase Study
  • 5. PPC Funnel 5Offer VelocityOffer ConsistencyOffer Redemption
  • 6. Offer Psychology 6Its an exercise in psychology, so to speak.
  • 7. Offer Velocity 7CTR Depends on Offer “Energy”
  • 8. Offer Velocity 8
  • 9. Offer Velocity (cont.) 9
  • 10. Offer Velocity (cont.) 10Quant./Qual. Quantitative Qualitative Valuable
  • 11. Offer Velocity (cont.) 11
  • 12. Offer Consistency 12She Looked Different on Match.com
  • 13. Offer Consistency (cont.) 13
  • 14. Offer Consistency (cont.) 14
  • 15. Offer Consistency (cont.) 15
  • 16. Offer Redemption 16Clear Path to Action
  • 17. Offer Redemption (cont.) 17
  • 18. Offer Redemption (cont.) 18Problem 2: No headline synchronization Problem 1: Multi-column layout Problem 3: Unclear call to action Problem 4: Convoluted eye path
  • 19. Offer Redemption (cont.) 19Solution 2: Headline synchronization Solution 1: Single column flow Solution 3: Distinctive call to action Solution 4: Clear eye path
  • 20. Offer Redemption (cont.) 20
  • 21. Putting It Together 21
  • 22. Putting It Together (cont.) 22
  • 23. Putting It Together (cont.) 23
  • 24. Putting It Together (cont.) 24
  • 25. Putting It Together (cont.) 25
  • 26. Putting It Together (cont.) 26
  • 27. Putting It Together (cont.) 27
  • 28. Key Takeaways 28Specific and focused ad claimsQualitative language and quantitative claimsAction centric, value expressive offerOffer energy carry overLanding pages offer continuity and consistencyHeadline visit purpose reflectionEye path leading to distinctive call to actionSingle column flow
  • 29. HiPPO 29
  • 30. Testing 30ABT – Always Be Testing
  • 31. Testing History 31Testing Testing Tested Aliens Did Not Build Pyramids
  • 32. A/B Multifactorial Split Testing 32 Very Different
  • 33. A/B Singlevariate Split Testing 33 Slightly Different
  • 34. Multivariate Testing 34That’s a Lot of Combinations
  • 35. Design of Experiements 35 Google Website OptimizerOmniture Test & Target
  • 36. Reduction Algorithms 36 Level and Factors
  • 37. Problem of Choice 37Choose Your Poison
  • 38. Experiment Chaining 38
  • 39. Usability Testing 39 What vs. Why
  • 40. Hotspotting 40
  • 41. Usability Testing 41 Eye Tracking
  • 42. What Are They Measuring? 42AttentionEmotionTask Completion TimeHoveringClicksHotspottingPath
  • 43. Crowdsourcing 43Rise of the Crowds
  • 44. Mechanical Turk 44Microtasking Crowdsourcing Platform
  • 45. Usability Study Setup 45
  • 46. Usability Study Setup (cont.) 46
  • 47. Usability Study Setup (cont.) 48
  • 48. Usability Study Setup (cont.) 49
  • 49. Usability Study Results 50
  • 50. Was not sure what to do
  • 51. Usability Study Results 52
  • 52. Feedback 53It Is All About Uncensored Feedback
  • 53. Feedback (cont.) 54
  • 54. Usability Testing Tools 55
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Vision, Direction and Focus – A4D Meetup Deck

Reading through my Deck for the A4D meetup I realized I could write a whole post on each bullet point. So go through this very slowly and think about each bullet point at length and how it applies to your business. It could change you life….

  • 1. You’re Thinking Too SmallWE ALL HAVE THE SAME 36 HOURS IN A DAY. ( I WISH )
  • 2. THE WHYI’M ALREADY RIGHT SO WHAT DOES HE KNOW.
  • 3. Where most of us started ( If I could only make $100 a day. Then I could do this full time forever. ) Goal being money vs. wanting to build something.
  • 4. How Limited Vision is Holding Us Back Fear is not holding you back. Lack of vision to see what’s possible is. You don’t know what you don’t know. Moving away vs. Moving towards ( Man I want to get out of this niche or these kinds of offers )
  • 5. Limiting Beliefs We as humans run programs. Our programs can be from when were kids and may not be serving us. Our programs come from past experiences to simplify how we deal with the world. Just because it’s our current program doesn’t mean it’s the most efficient and effective.
  • 6. Cash Flow vs. Cash Flow + Equity If I could just make $100 a day is why you’re most likely only concerned with Cash Flow. What if you could build that same Cash Flow business but it was worth millions at the end. Why wouldn’t you be doing that right now? Do you have limiting beliefs here?
  • 7. What’s it costing us? We all have the same 24 hours in a day. Opportunity cost. Frustration cost and feeling like you’re stuck. Not building towards something greater with a big goal at the end of the road.
  • 8. Golden Hamster Wheel
  • 9. The WhatBUILD YOUR MEDIA BUYING ( BUSINESS ) 1 ST!
  • 10. Why a Media Buying Business First? You already know how to do it. Don’t throw away knowledge and have the grass is always greener syndrome. Always build cash flow businesses that either continue to generate cash flow or are sold.
  • 11. What is a Business? Assets, Systems and Processes Stability through diversification People Something that continues to grow and make money without you involved. ( Do you own a business or a job? )
  • 12. The HowTHAT’S GREAT BUT HOW IN THE HELL DO I DO THAT?
  • 13. Think Massive and Set a HUGE Goal Refactoring sucks. Set the goal as big as you can think times 10. ( But Jason I can never reach that…. Ugh oh here come the limiting beliefs ) When you set small goals you sometimes become lost after you reach them. Set the massive goal and break it into the smaller bite goals. This way you don’t have to rethink or refactor as much. Doesn’t mean you have to build it all at once you just have to think about it.
  • 14. Which One is Your History?654 Series 13 Series 22 Series 310 Category 1 Category 2 Category 3 Category 4
  • 15. Write Down All the Reasons It Won’t Work Counter intuitive I know. But you have to start here.  Affiliate marketing is to unstable.  I don’t have enough money.  I could never build something like that.  Those kind of people wouldn’t work for me.  I’ll be screwed if my campaign goes down. Tackle each of the and write down a bunch of strategies to overcome each.  How could I make affiliate marketing more stable?  How could I cash flow this? If you don’t have the answers ask someone who might.
  • 16. What’s Your Big Plan!I want to run a sellable, sustainable, mediabuying business that makes 20 million a year.
  • 17. Who Would You Sell To? Even if you’re not planning on selling. Have acquisition targets of who you’d sell to and why. This helps you feel like you’re moving towards something greater. There’s an end if you weren’t going to sell it but build it and get burnt out.
  • 18. Build a Redundant Scalable Plan Reverse engineer from the end to the beginning. This is how we build our plan to start. ( this isn’t an art and it isn’t set in stone so just get started to get something down ) Start with large mile markers, no specifics.  Build out a Facebook Ads team  Build out a Google Adwords team  Build out a Display and or RTB team Don’t worry we’re only going to tackle 1 at a time.
  • 19. Build a Redundant Scalable Plan Take your first mile marker and start chunking it down. Define more specifically what what that mile marker means.  What size of team do you need to reach your MASSVIE Goal?
  • 20. What Following This Has Created WE’RE ALMOST DONE SO WE CAN ALL GO DRINKING!
  • 21. Tonight’s Festivities A4D and Coast Law Sponsoring a open bar party on the Hard Rock roof top. Party starts at 8pm. Thank you for coming and we’ll see you tonight.
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